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SCHED* SXSW 2011 has ended
Saturday, March 12 • 5:00pm - 6:00pm
Interactive Marketing Horror Stories

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Join marketing writers and humorists Steve Lundin and Richard Laermer for a rollicking conversation on some of the most notable examples of interactive marketing programs gone awry. These incredible, disturbing, and (unintentionally) hilarious stories will leave you scratching your head and wondering out loud: “someone actually approved AND paid for that?” From Edelman’s “WalMarting Across America” campaign that served to coin the phrase “Fake Weblog,” to Pepsi’s “Amp up before you score” social networking debacle, the world of interactive marketing has already yielded a rich crop of disasters to study. If anything can be learned from the numerous gaffes made by marketers, it’s that mistakes are repeated. They’re reported in the press and then disappear, rarely cited in marketing books or publications. Why? Because according to the former editor of B-to-B magazine, “we don’t like talking about the negative stuff.” In short, as far as the world of marketing is concerned, “all is always well.” The lessons that these stories impart are invaluable and should not only be repeated, but analyzed (and hopefully never repeated again). Interactive Marketing Horror Stories provides an in depth look expensive mistakes, coupled with an explanation of why they happened and what we as marketers can do to avoid them. This promises to be a fast moving and provocative conversation that will provide attendees with some of the most important information they can use: a way to avoid nightmares.
http://schedule.sxsw.com/events/event_IAP8219

Speaker
avatar for Richard Laermer

Richard Laermer

CEORLM PRRichard Laermer is CEO of RLM Public Relations, one of the only independent PR firms actually fun to work with, which he founded in 1991. RLM's client list includes such disruptive firms as Cytori, Cell>Point, Red Aril, Yodlee and Group Commerce. Laermer's latest book is... Read More →
avatar for Steve Lundin

Steve Lundin

Steve Lundin is the founder of BIGfrontier, one of the last remaining events from the dot com era. He also operates the award winning BIGfrontier Communications Group, a Chicago based communications firm, known for the “Making Sauerkraut Sexy” campaign (somebody had to do it... Read More →



Saturday March 12, 2011 5:00pm - 6:00pm
Hilton, Salon E 500 East 4th Street

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