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Monday, March 14 • 11:00am - 12:00pm
Value of a Facebook Fan: Does it Matter?

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A lot of buzz has been circulating around the value of Facebook fans. Different dollar values have been assigned, based on different research methods. Rather than debate which approach is more accurate, this panel will dig down to the root of this issue - why are brands so eager to assign a monetary value to fans? Will this become a measurement standard for marketers? What factors are really the most important in determining the value that businesses get from being on Facebook?

avatar for Josh Constine

Josh Constine

Writer - TechCrunchTechCrunchJosh Constine heads up social coverage as a writer for TechCrunch, focusing on Facebook, Twitter, and Google+. Constine also writes about music and events technology, ads, healthtech, and startups.
avatar for Jascha Kaykas-Wolff

Jascha Kaykas-Wolff

CMOMindjetJascha Kaykas-Wolff oversees all Mindjet marketing efforts including branding, product marketing, demand generation, advertising, public relations, community, and web operations.
avatar for Paul Ollinger

Paul Ollinger

RVPFacebookPaul Ollinger is the newly appointed Director of Client Outreach at Facebook. He is transitioning from his most recent role of Western Region VP of Sales in which his team established and managed relationships with Fortune 500 marketers in the Western United States. A fourteen-year... Read More →
avatar for Melissa Parrish

Melissa Parrish

AnalystForrester ResearchMelissa is an analyst serving Interactive Marketing professionals. She covers social media community, technology, and organization as well as mobile marketing. Before joining Forrester, Melissa was the director of community strategy at Time Inc. Lifestyle... Read More →
avatar for Michael Scissons

Michael Scissons

Pres/CEOSyncapseMichael Scissons is the President and CEO of Syncapse, a corporation he founded in 2007. Syncapse is a global leader in social media management, helping some of the world’s largest brands build, manage and measure their social media programs. Previously, Michael... Read More →

Monday March 14, 2011 11:00am - 12:00pm CDT
Hyatt, TX Ballroom 1

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