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SCHED* SXSW 2011 has ended
Monday, March 14 • 12:45pm - 1:45pm
Second Screen: TV Meets The Web Backchannel

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Over 30% of 15 to 30 year-olds watch TV with their laptops open. The web is now the de facto backchannel for engaging and conversation around TV shows. But this is only the beginnings of an emerging trend. Where before audiences made do with existing tools, more and more, we are seeing the creation of bespoke platforms and applications for second screen interaction. Interest from investors and support from television networks, coupled with rising audience numbers online while watching television makes this an area set for massive innovation, opportunities and growth in the very near future. We will be discussing what’s been done so far, what’s being done now and what will be possible soon.
http://schedule.sxsw.com/events/event_IAP6392

Speaker
avatar for Utku Can

Utku Can

Creative DirMint DigitalUtku is the Creative Director at Mint Digital, a social technology company in London and New York. He is fascinated by humans, technology, design, music, platforms, ads brands and likes solving problems.



Monday March 14, 2011 12:45pm - 1:45pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

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