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Saturday, March 12 • 3:30pm - 4:30pm
Discoveries vs. Advance Buzz: Getting Your Film Noticed at Festivals

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If your film is accepted into a festival, what can you do to create buzz around your screenings to help get your film sold? Which films sell and why? The industry professionals on this panel can give constructive advice on how to market your film, generate buzz online before, during and after a festival and provide success stories from filmmakers who have been through the process. The panel will also take the audience through the following: A marketing focus - What elements help a film stand out? Should I produce marketing materials to take to a festival? How as a filmmaker can you make sure your film stands out from all the rest? A publicity focus - How can you get audiences to see your film during a festival? Should I hire a publicist? How do I generate buzz online and build a community? How do you get journalists to see your film and not another? A sales focus - How are films sold to a distributor and/or sales agent? Which films sell and which ones don’t? What do acquisitions executives look for in a film? What should I do if someone is interested in buying my film? What distribution methods are open to you?
http://schedule.sxsw.com/events/event_FP8131

Speaker
avatar for Emma Griffiths

Emma Griffiths

PresEmma Griffiths PREmma Griffiths is a strategic and innovative publicity maven with over 15 years of proven experience in theatrical, unit, festival, DVD, VOD, TV, special event and industry publicity. She has managed over 100 film campaigns in their entirety during unit, theatrical... Read More →
avatar for Tiffany Pritchard

Tiffany Pritchard

Account MgrAll City Media/Tiffany Pritchard PilatesTiffany has worked in film PR and marketing for over ten years both in the US and the UK. Presently, she is account manager at the London-based AllCity Media where she manages International and UK print campaigns. Previously, she... Read More →
avatar for Mike Runagall

Mike Runagall

SVP Intl SalesPathe InternationalHave handled foreign sales for Pathé productions as well as third party titles including THE QUEEN, SLUMDOG MILLIONAIRE, THE DESCENT, THE WIND THAT SHAKES THE BARLEY and BRIGHT STAR
avatar for Hugh Spearing

Hugh Spearing

Head of MktgOptimum ReleasingHugh Spearing is Head of Marketing at Optimum Releasing, one of the UK's leading independent film distributors. Recent films include: Blue Valentine, Biutiful, Unknown, Submarine, The Last Exorcism, Four Lions, Brighton Rock and Animal Kingdom. Forthcoming... Read More →


Saturday March 12, 2011 3:30pm - 4:30pm
Austin Convention Center, Room 15 500 E Cesar Chavez St

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