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Saturday, March 12 • 5:00pm - 6:00pm
Client Knows Best? How to Sell Unsolicited Ideas

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So you get the brief, and it’s the “same old same old”. Your client wants a banner campaign…an email blast, a :30 second spot… but you’ve got something better up your sleeve… something more appropriate for them that better meets their needs. Something they’re pining for but they don’t know it yet. How will you sell it to them without making their head spin? How can you make them understand the benefits without losing them in the technological weeds? We’re constantly being thrown for a loop when it comes to great, innovative ideas: “It’s not in the budget.”, “How can we measure its success?”, “We’ve never done anything like that before.” This panel will tell you how to crash through all those barriers with your client and make something really interesting – you may even put it in your portfolio.
http://schedule.sxsw.com/events/event_IAP8315

Speaker
avatar for Hashem Bajwa

Hashem Bajwa

Dir of Digital StrategyDroga5Hashem is Director of Digital Strategy at Droga5. Founded in 2006 in New York, Droga5 is one of the fastest growing agencies in America and has become known for new approaches to communications. Hashem works with brands to shape their digital marketing... Read More →
avatar for Thom Gruhler

Thom Gruhler

PresMcCann Erickson NYThom Gruhler President, McCann Erickson, New York Thom was appointed President of McCann Erickson, New York, the flagship office of McCann Erickson, in August 2009, after serving eight years as global leader of the agency’s $1.9 billion Verizon account, at... Read More →
avatar for Alessandra Lariu

Alessandra Lariu

Creative DirMcCannAlessandra (Ale) Lariu, recognized as one of the industry’s top digital innovators, last year was named #29 in Fast Company’s “100 Most Creative People” in business. As the lead digital creative executive at McCann Erickson NY, she oversees virtually all... Read More →
avatar for Ty Montague

Ty Montague

CEO, Co-Founderco:collectiveAfter 20+ years in traditional advertising, Ty and his partners Rosemarie Ryan, Neil Parker and Richard Schatzberger launched Co in September of 2010. Co is a story-led innovation collective -- a collaborative platform designed to help large marketers navigate... Read More →
avatar for Nick Parish

Nick Parish

North American EditorContagious MagazineA longtime journalist and editor, Nick Parish helps run London-based Contagious Communications in North America, directing and developing content for its quarterly briefing book, special reports, web platforms and leading client-based consulting... Read More →
avatar for John Wimsatt

John Wimsatt

Sr VPVerizonJohn Wimsatt is currently Senior Vice President-Product Marketing, responsible for driving growth in Verizon’s Core and FiOS product lines. In addition, John is accountable for marketing communications, market planning, channel marketing, and employee incentive and recognition... Read More →


Saturday March 12, 2011 5:00pm - 6:00pm CST
Hilton, Salon C

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