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Friday, March 11 • 5:00pm - 6:00pm
Games User Research: Oh no! You're Doing It Wrong!

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Learn from the experts all about Games User Research and it's ins and outs - What it is? Why to do it? When to do it? And How to do it? Use this stepping stone to return to your organization charged with energy to make better products and user experiences (not just for games!) through user research. Bonus: Learn about what can go wrong in Games User Research (and maybe laugh at the mistakes of others? Who doesn't love a good anecdote from the field :-)

avatar for Bill Fulton

Bill Fulton

FounderRonin User ExperienceBill Fulton started Microsoft Games Studio's GUR department in 1997, and led it for 7 years. During his tenure, Microsoft's GUR department grew from 1 to 35 researchers and spurred the rest of the games industry towards adopting more rigorous user-research... Read More →
avatar for Marina Kobayashi

Marina Kobayashi

Games User ResearcherElectronic ArtsMarina first fell in love with technology as a 5 year old playing Super Mario Brothers on the Nintendo Famicon she and her sisters received on their first Christmas in Japan. Call it a kindergarten infatuation, but her enthusiasm for video games... Read More →

Ray Kowalewski

Sr Mgr, Central User-testingActivision Publishing Inc
avatar for Rich Ridlen

Rich Ridlen

Sr Games User ResearcherElectronic ArtsRich co-founded and runs the games user research department for EA's Games Label with a small staff. It supports approximately 30 titles and runs about 2500 hours of user tests a year. They support all types of products from iPhone to Wii to... Read More →

Friday March 11, 2011 5:00pm - 6:00pm CST
Austin Convention Center, Room 12AB

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