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Monday, March 14 • 5:15pm - 6:15pm
User Experience and Cross Platform App Development

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Developing across different mobile platforms has long been a pain point for mobile developers, but what about designing for the same apps and services to run across multiple types of device form factors? New form factors don't just offer bigger screens or keyboards over mobile phones; users also interact differently with them. The most prevalent example of this is with iPhone apps moving to the iPad: creating a app for the tablet isn't simply about adapting it to a bigger screen, but utilizing the differences in hardware to offer users a better experience. This scenario is just the tip of the iceberg, though: Android is making its way into all types of devices, like Google TV, which will allow developers to create apps for both phones and televisions. GPS maker TomTom has announced that its future devices will run a version of WebKit and support third-party apps. Nokia's Terminal Mode and Continental's AutolinQ projects look to extend the app experience into automobiles. This panel seeks to build a high-level understanding of what successful cross-form-factor development entails, beyond simply adapting content for different display types. Attendees will learn best practices -- and educational failures! -- from leading designers and developers, and how they can incorporate emerging form factors into their apps and services to create an enhanced user experience.

avatar for Carlo Longino

Carlo Longino

Dir of Developer Mktg SvcsWireless Industry Partnership (WIP)Carlo is the Director of Developer Marketing Services for the Wireless Industry Partnership (WIP). In this role, he leads the company's efforts to support companies in their outreach to mobile developers through strategic... Read More →

Monday March 14, 2011 5:15pm - 6:15pm CDT
Austin Convention Center, Ballroom E

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