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Friday, March 18 • 3:30pm - 4:30pm
Record Store Day and Revitalizing Indie Retail

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The record industry isn't all doom and gloom. When independent retail saw the downturn in sales, what did they do? Market themselves! This panel explores the brief history of Record Store Day and how independent retailers are working with labels to create events to engage consumers. The panel will discuss the growth of the event, and highlight a number of stores' marketing strategies to draw the consumer in - and retain them. The panel will show examples of exclusive product, live in-store events and recordings and how they generated a real 'experience' for the fan. The panel will also review and critique its latest ongoing promotions to drive sales year round.
http://schedule.sxsw.com/events/event_MP7419

Speaker
avatar for Michele Amar

Michele Amar

DirFrench Music Export OfficeMICHELE AMAR is currently the Director of the French Music Export Office in New York. Prior to that she was Director of International at IODA. As International Export Specialist and independent consultant she focused in International business development... Read More →
CC

Carrie Colliton

Dir of MktgRecord Store Day/Music Monitor NetworkCARRIE COLLITON is the "Crew Chief" for Record Store Day, handling detail organization and the flow of information to stores and the public. She has worked for indie record stores since college, and her day job is Director of Marketing... Read More →
avatar for Joe Nardone

Joe Nardone

VP/OwnerGallery of SoundJOE NARDONE JR. is the VP and Owner of Gallery of Sound Wilkes-Barre Pa, a small chain of record stores that are indie to the core since 1972. Joe is a founding member of the Music Monitor Network and a Record Store Day supporter from its planning stages. Joe... Read More →
avatar for Scott Register

Scott Register

A&RJunketboy Distribution/CIMS
avatar for Susan Tanner

Susan Tanner

Independent ConsultantESI EventsSUSAN TANNER's career began in the late 1980's as an intern at IRS Records, and she has worked in sales for MCA Records, Universal Distribution, The Bottom Line Record Company, and until 2010, at Righteous Babe Records in Buffalo NY. Susan currently... Read More →


Friday March 18, 2011 3:30pm - 4:30pm
Austin Convention Center, Room 11AB 500 E Cesar Chavez St

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