The medium of television has matured and the pace of technological change has quickened. When you add the quick rise of social media, it creates a perfect storm for consumers to participate in the conception of creative concepts. Because technology has enabled fans to engage with content on multiple platforms, producers can now expand the creative universe of a show. This session will explore how consumers can actively shape the future of their favorite programming by giving real time input, often alongside the talent, executives and creators of the shows.
http://schedule.sxsw.com/events/event_IAP000663
