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Monday, March 14 • 11:00am - 12:00pm
The Future of Storytelling: DEXTER Fans Play Killer

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When Showtime’s smash TV hit DEXTER made its 5th season premiere on September 26, 2010, the date also marked the finale of a nine-week ARG (alternate reality game) that whipped fans into a frenzy just before the season’s launch. The game development team (which called the ARG an "actual reality game" because it so infiltrated their real lives) built the world of the Infinity Killer, a serial murderer obsessed with fate and social control, and the Serial Huntress, an ex-FBI agent who caught serial killers through crowdsourcing. This SXSW Interactive presentation brings together the Dexter ARG team – Showtime and Modernista!, with Promax/BDA President Jonathan Block-Verk moderating, to take attendees through the thought process, story development arc, execution challenges -- and exciting possibilities -- of the ARG format.

avatar for Howard Goldkrand

Howard Goldkrand

Director of InnovationsModernista!Howard aka @goldzillen I am a medianaut. I love to flow thru all media new, old and otherwise. Let's explore together the future of storytelling and make things that have never existed before. I am the co-founder of Soundlab Cultural Alchemy a multi... Read More →
avatar for Marcelo Guerra

Marcelo Guerra

VP, Digital MktgShowtime Networks IncAs Vice President, Digital Marketing, Marcelo Guerra creates and oversees the digital media marketing strategy and operations for Showtime Networks. He is responsible for developing and implementing the cross platform marketing promotional plans... Read More →
avatar for Jonathan Verk

Jonathan Verk

Pres/CEOPromaxBDAAs President and CEO of PromaxBDA International Jonathan Block-Verk has transformed the organization into a year-round, membership-focused, hyper-relevant resource for marketing professionals in the entertainment industry. In this position, Block-Verk oversees all... Read More →

Monday March 14, 2011 11:00am - 12:00pm CDT
AT&T Conference Center, Grand Ballroom

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