SCHED* SXSW 2011 has ended
Friday, March 11 • 3:30pm - 4:30pm
From Personal Blogger to Professional Marketer

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There are many ways to make a pittance as a blogger. Google ads will bring home a very small amount of bacon. Maybe a slice. The book deal, though coveted, is often meager at best. And there are all of those adorable animal species who are just waiting for their photos to be manipulated into something even cuter/funnier/more irritating, but what happens when the next tiny cute animal comes along? Moms ought to pour their hearts out every day for more than free fabric softener. How can bloggers get paid appropriately for generating and promoting content and managing a loyal community? How about a leap from the job where you spend most of your day ignoring the tedium by blog surfing, checking out Twitter and replying to the growing comments on your blog, into a position that will probably pay better and allow you to use all of those skills you learned as a blogger? This presentation will show both sides of taking skills learned as a blogger and translating them into a career change or enhancement. The presentation will be conducted from two points of view-the blogger, and, the hiring manager.

avatar for Melissa Lion

Melissa Lion

Sr Account ExecCMD AgencyMelissa Lion made the jump from personal blogger to professional marketer in 2010. After freelancing for four years as a blogger, a consultant and teaching private classes on social media and narrative as well as blogging, she revamped her resume to highlight... Read More →
avatar for Deb Rox

Deb Rox

Business Dev3 Smart GirlzDeb Rox works with bloggers, marketers and PR firms to craft bold, progressive projects that support content creators while delivering actionable results for sponsors. Blogger clients include individual influential blogstars, web/print magazine Story Bleed... Read More →

Friday March 11, 2011 3:30pm - 4:30pm
Marriott Courtyard, Brazos 2-3 300 East 4th Street

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