SCHED* SXSW 2011 has ended
Saturday, March 12 • 9:30am - 10:30am
Social Media: The Next Generation of Business Engagement

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Authors Dave Evans and Jake McKee present highlights from "Social Media Marketing: The Next Generation of Business Engagement." This book, released in 2010, takes marketers, product managers, small business owners, senior executives and organizational leaders to the next step in social technology and its application in business. In particular, this book explains how to ensure higher levels of customer engagement, how to expand the use and understanding of social technology across the organization and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts.

avatar for Dave Evans

Dave Evans

VP, Social StrategyLithiumDave is the VP of Social Strategy at Lithium, based in Austin, TX. Dave is also the author of best-selling "Social Media Marketing: An Hour a Day," as well as "Social Media Marketing: The Next Generation of Business Engagement." Dave is a regular columnist... Read More →
avatar for Jake McKee

Jake McKee

Chief Idea OfficerAnt's Eye ViewJake McKee is the Chief Innovation Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities... Read More →

Saturday March 12, 2011 9:30am - 10:30am
Hyatt, TX Ballroom 1 208 Barton Springs Rd

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