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Tuesday, March 15 • 5:00pm - 6:00pm
Selling Services or Products to Musicians

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Many web companies target the musician community for their first (and sometimes only) segment of users. Sometimes this works and the company is a success within the music space. Sometimes early traction with musicians is elusive and the company is forced to pivot to target a different customer base. This panel looks at why targeting musicians might be a good or bad idea, and how to be effective if you decide to do it. Panelists will include companies who have started and stayed within the music space as well as companies who have switched from music to another vertical. Some other important questions to consider: Should you think of selling to musicians more as consumers, prosumers, or small businesses? Is a one-time purchase, subscription, or advertising revenue model better when targeting musicians?

avatar for Noah Dinkin

Noah Dinkin

Co-Founder/PresFanBridgeHaving worked in radio, video, marketing, record labels, and artist management, Noah has over ten years experience seeing the insanity of the music industry firsthand. As a consultant for artists including Avril Lavigne and Ani DiFranco, Noah helped create... Read More →
avatar for Diana Garcia

Diana Garcia

Dir of Strategic MktgTurner & Nichols & AssociatesDiana Garcia specializes in building and implementing innovative marketing strategies for artists and brands. Having over eight years of experience, she has worked with some of the largest acts in the world. Working alongside acts... Read More →

Lee Hammond

New Media Exec.Geffen Records
avatar for Alexander Ljung

Alexander Ljung

CEOSoundCloud LTDALEXANDER LJUNG is founder and CEO of SoundCloud, the audio platform that enables anybody to upload, record, promote and share their sounds on the web. Since its launch in 2008, Alexander has been responsible for all aspects of the site's strategic vision and business... Read More →

Tuesday March 15, 2011 5:00pm - 6:00pm CDT
Hilton, Salon A

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