SCHED* SXSW 2011 has ended
Tuesday, March 15 • 12:30pm - 1:30pm
Social Contests: Brand Loyalty Builders or Lazy Marketing?

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With the growing prevalence of Twitter and Facebook, social contests are a dime a dozen. Nearly every day another wave of "Tweet this to win" memes clog up my stream. So do these tactics really work? Or are they just easy-to-execute, lazy marketing methods? Join this session for a look at which social contests work best at building brand fans & which ones land in the lazy marketing hall of lame. Count on real-life examples, privacy & legal stuff, & my opinionated suggestions--steeped in experience--on which contests work best to win friends & influence people. Oh and I’ll probably give some stuff away, just to stick with the theme.


Kelly Ripley Feller

Intel Corportation

Tuesday March 15, 2011 12:30pm - 1:30pm
Hyatt, TX Ballroom 1 208 Barton Springs Rd

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