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Friday, March 11 • 2:00pm - 3:00pm
Marketing Budgets Have Gone Social – Is It Working?

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Wisdom has it that the smart money is going social. To add impact to their communications programs, brands are moving dollars into socially-focused campaigns. But is it working? Have we reached a saturation point? Panelists will assess the impact inside and outside their organizations by this shift in priorities – and budget. This panel is presented by the Council of Public Relations Firms.
http://schedule.sxsw.com/events/event_IAP000261
Speaker
avatar for Kathy Baughman

Kathy Baughman

PrincipalHLB Communications/COMBLUKathy Baughman Owner and Founder ComBlu, LLC “I’m always asking ‘What’s next?’ I love being the pathfinder and discovering both new and more efficient ways of doing things. I thrive on fusing seemingly unrelated information, approaches or... Read More →
avatar for Julie Hamp

Julie Hamp

Sr VP, CCOPepsiCoJulie Hamp is Senior Vice President, Communications for PepsiCo, a position she has held since December 2007. Ms. Hamp has global responsibility for PepsiCo’s external and internal communications – including corporate communications, media relations, marketing... Read More →
avatar for Kris Narayanan

Kris Narayanan

VP Digital Mktg USSamsungKris Narayanan is Vice President, Digital Marketing at Samsung Electronics’ North America headquarters. Kris joined Samsung in 2005, and oversees Samsung’s digital marketing efforts, including corporate websites, e-commerce and consumer engagement through... Read More →
avatar for David Witt

David Witt

Sr Mgr, Social EngagementGeneral MillsDavid Witt Senior Manager, Social Engagement, General Mills David joined General Mills in 2005 and currently leads social media and WOM efforts at the company. Prior to his current role, he led brand public relations for various General Mills... Read More →

Friday March 11, 2011 2:00pm - 3:00pm CST
Hyatt, Hill Country AB
  Panel, Interactive

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