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Friday, March 11 • 2:00pm - 3:00pm
Slaying the Four Horsemen of the Social-Media Apocalypse

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Convinced social business should be a bigger part of your company’s plans but frustrated that you can’t get the horse out of the barn? No idea how to keep your organization in compliance with local & federal statutes governing advertising, consumer advice, & customer comms? In a highly regulated industry & exhausted trying to convince management there are business & technical solutions that can enable social business for your enterprise? Feeling like you’ve been rode hard and put out wet everytime you deal with your lawyers, compliance officers, risk managers, technologists, or information security teams? In this session you'll hear from those who've ridden in the saddle of some of the most highly regulated companies out there and successfully BROKEN the wild horses of the SEC, FTC, FINRA, FDA, and other internal & external regulatory orgs. We’ll share best practices on organizational design, governance structures, business processes, HR policies, technology providers, and other dimensions of social media controls you’ll need to keep the law men at bay. Learn how to convert social business’s most common inhibitors into your biggest advocates. And discover how doctors, lawyers, financial advisors, pharmaceutical & consumer product companies, & others are harnessing social media despite regulatory concerns. Come for the carrots, stay for the comedy, & at the end of it all-ride on!

avatar for Greg Matthews

Greg Matthews

Group DirWCGGreg Matthews recently joined WCG from Humana where was Director of Social Media & Consumer Innovations. During his tenure at Humana, he created the framework for Humana to organically coordinate all of its social media initiatives – the “Town Square” model. That... Read More →

Jaime Punishill

Global Head of Wealth OnlineThomson Reuters

Friday March 11, 2011 2:00pm - 3:00pm CST
Hyatt, Hill Country CD

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