SCHED* SXSW 2011 has ended
Monday, March 14 • 12:30pm - 1:30pm
Getting ‘Em Online & Off-Their-Ass

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Building a Brand by Activating Your Audience from the Inbox to the Real World: what does it take to motivate your audience to better engage with your content and your advertising partners? Learn successful ways to add real-life magic to online campaigns with unforgettable events and buzz-building promotions that will add value and new consumer touch points for your brand. From branded takeovers of $25 million mansions to weekend-long pool parties, we’ll share best practices – along with tantalizing party photos – showcasing how you can bring your sponsors and readers together to drive both results and revenue through: a) IRL (“In Real Life”) activation of digital campaigns (e.g. Hotel Thrillist’s takeover of the Fontainebleau Miami Beach). b) Holistic social media and mobile tie-ins to broaden the reach of your cross-platform campaign. c) Effective sweepstakes for building interest and additional audience for your content.


Jody Rones

Dir of AdvertisingThrillist

John Wiseman

Vice PresidentThrillistInto all things Thrillist, JackThreads, Digital Media, and Whiskey-related. I run the marketing team for Thrillist, Thrillist Rewards, and JackThreads (our flash-sale site for guys' clothes). Plus, I own a bar in Williamsburg called the Whiskey Brooklyn.

Monday March 14, 2011 12:30pm - 1:30pm
Marriott Courtyard, Rio Grande B 300 East 4th Street

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