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SCHED* SXSW 2011 has ended
Monday, March 14 • 12:30pm - 1:30pm
Getting ‘Em Online & Off-Their-Ass

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Building a Brand by Activating Your Audience from the Inbox to the Real World: what does it take to motivate your audience to better engage with your content and your advertising partners? Learn successful ways to add real-life magic to online campaigns with unforgettable events and buzz-building promotions that will add value and new consumer touch points for your brand. From branded takeovers of $25 million mansions to weekend-long pool parties, we’ll share best practices – along with tantalizing party photos – showcasing how you can bring your sponsors and readers together to drive both results and revenue through: a) IRL (“In Real Life”) activation of digital campaigns (e.g. Hotel Thrillist’s takeover of the Fontainebleau Miami Beach). b) Holistic social media and mobile tie-ins to broaden the reach of your cross-platform campaign. c) Effective sweepstakes for building interest and additional audience for your content.
http://schedule.sxsw.com/events/event_IAP8267

Speaker
JR

Jody Rones

Dir of AdvertisingThrillist
JW

John Wiseman

Vice PresidentThrillistInto all things Thrillist, JackThreads, Digital Media, and Whiskey-related. I run the marketing team for Thrillist, Thrillist Rewards, and JackThreads (our flash-sale site for guys' clothes). Plus, I own a bar in Williamsburg called the Whiskey Brooklyn.


Monday March 14, 2011 12:30pm - 1:30pm
Marriott Courtyard, Rio Grande B 300 East 4th Street

Attendees (0)