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Tuesday, March 15 • 9:30am - 10:30am
Ditch the Book: Running a Business YOUR Way

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The perceived wisdom for business success is that you need to follow the rules. Sure, there’s room to be a maverick but you still need to have a 5 year plan, a marketing strategy, a HR department, a path to profit. Now the rule book is going out of the window as people prove you can be a success by putting passion and authenticity at the heart of their business, and doing it their way without compromise. Ideas like business unplanning and freemium models are busting the myths and disrupting the status quo. Now there’s a new generation of role models from Gary Vaynerchuk to 37signals who are proving that by keeping it real and eschewing a big strategy, they can still be a success. Ditch the rule book is for freelancers, start-ups, executives and entrepreneurs. It’s for anyone who needs an injection of fresh thinking to shake things up: to be a game-changer whilst staying true to their DNA. It’s brought to you by a bunch of guys with their own stories of how they ditched the rule book. These stories will educate, inspire and hopefully entertain. But we also want to create a forum for participation and interaction with contributions from the floor. Ditching the rule book can bring you breakthroughs in your business whilst making sure your business stands out in the crowd. Ditch The Rule Book is for 'rebels without a suit' and anyone looking to revolutionize their business by doing it YOUR way.
http://schedule.sxsw.com/events/event_IAP5469

Speaker
avatar for Giang Biscan

Giang Biscan

FounderTheStartupAngel.comGiang Biscan, PhD. is the Producer of Mixergy.com and TheStartupAngel.com (previously AsAble.com). Mixergy.com is a daily online interviews of successful entrepreneurs, such as Jimmy Wales (founder of Wikipedia), Tony Hseih (Zappos) and G Chahal (Blue Lithium... Read More →
avatar for Espree Devora

Espree Devora

the Girl who Gets it DoneZEXsports.comEspree Devora is known as "the Girl who Gets it Done".   She has provided seminars in interactive content and social media to many corporations and universities including Georgetown MBA and USC Business and Management School. She teaches... Read More →
avatar for Lewis Howes

Lewis Howes

CEO418 MediaFormer pro athlete, 2 sport All-American & current world record holder in football. Angel investor. Author of 2 LinkedIn books, and a dirty salsa dancer :)
avatar for Shane Mac

Shane Mac

MktgGistShane Mac does marketing at Gist.com. He's a professional musician sponsored by Miller Lite and voted best Wedding Band of 2009 in Seattle. He also just finished his book "Stop With The BS" which will be out in early 2011. He runs a couple other blogs and has just launched... Read More →
avatar for Liam Martin

Liam Martin

FounderVTAMethodLiam McIvor Martin - www.vtamethod.com runs an online tutoring company and consults with other companies on business process design for virtual companies. Liam McIvor Martin is a student mentor, outsourcing expert and process designer who specializes in how to get... Read More →
IS

Ian Sanders

Ideas GuyThe Ian Sanders CompanyIan Sanders is an Ideas Guy, Marketing Expert and Author. Ian takes business challenges and generates ideas to deliver solutions, applying fresh thinking to make businesses stand out or be more competitive. He helps clients tell their story, sell their... Read More →


Tuesday March 15, 2011 9:30am - 10:30am CDT
Hilton, Salon D

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