SCHED* SXSW 2011 has ended
Monday, March 14 • 12:30pm - 1:30pm
Comedic Communication: Developing User-centered Humor Design

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Reaching communities usually doesn’t include building an app or a Web site but creating a more tangible experience—And, inspiring those who are long lost to apathy to even consider taking part in this experience is the first and most difficult step. Designers often end up using stereotypical and common forms of serious, logical argument in communicating pertinent issues. But many designers have failed to acknowledge a common tool as one of the most powerful rhetorical strategies for use in their work: humor. Neglecting humor’s potential eliminates the chance of mastering a method of communication that has an unlimited usage scope because of its cultural role and human value. There exists a need for humor to become better understood in user-centered design, both in use and in evaluation. This panel will explore ways of communicating complex issues in a non-intimidating fashion. Discussions would provide advocacy organizations or individuals with new and more effective methods for deeper poignant messaging. The hope in furthering awareness of humor research in design is to significantly add to the area of design for social change using strong emotional approaches. As Mark Twain said, “The secret source of humor is not joy but sorrow.”

avatar for Lisa Cohen

Lisa Cohen

FounderWitStreamLisa Cohen is founder and CEO of WitStream, a 24-hour live comedy ticker she built with the help of comedian Michael Ian Black. Ms. Cohen has extensive experience in the comedy industry, having started her TV producing career on Nick at Nite's "Funniest Mom in America... Read More →
avatar for Chelsey Delaney

Chelsey Delaney

UX DesignerCatalyst GroupChelsey is a User Experience Consultant at Catalyst Group, as well as an outspoken humor studies researcher and designer. She’s spoken about and given workshops on the topic of humor design at Ignite!, SXSW Interactive, LeanUX NYC, and humor research conferences... Read More →
avatar for Adam Frucci

Adam Frucci

avatar for Baratunde Thurston

Baratunde Thurston

Co-Founder & CEOCultivated WitBaratunde is the co-founder of Cultivated Wit. He's also a comedian, author and former director of digital for The Onion. His responsibilities included producing the “War For The White House” 2008 election coverage, helping the company adapt its storytelling... Read More →

Monday March 14, 2011 12:30pm - 1:30pm
Austin Convention Center, Ballroom A 500 E Cesar Chavez St

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