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Friday, March 18 • 3:45pm - 4:45pm
Style By 2011: The Intersection between Music and Style

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New York has Fashion Week, Austin has Style By.

But Style X will not only champion the emerging trends in Austin’s style sphere, but also the imaginative and noteworthy talents from across the globe. Debuting during the 25th Anniversary of South by Southwest Music, Style X is the next and natural evolution of the internationally-renowned festival and conference.

Style X includes a pop-up retail showcase that will serve as the official shopping experience of SXSW with dozens of brands from around the country bringing the latest designs in screenprinting and design, women’s, menswear, streetwear, swimwear and accessories. Also, Style By will host multiple fashion shows, each celebrating a different segment of style. Stay tuned for more information on the runway shows.

Music has always been a source for fashion trends and style and Style X is the world’s first event bringing those two together with a keen focus on the up-and-coming. Just as the music, film and technology makers reflect the innovative and creative capital of their respective industries, Style X will represent the inventive and inspired work of style makers from all over the world. They will be from places as far as Houston and Hong Kong and they will offer everything from eyeglasses and t-shirts to dresses and sneakers. The style will be by them, but this event will be for you.



Friday March 18, 2011 3:45pm - 4:45pm CDT
Austin Convention Center, Exhibit Hall 3-4

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