Loading…
SCHED* SXSW 2011 has ended
Back To Schedule
Saturday, March 12 • 5:00pm - 6:00pm
Can Transmedia save the Entertainment Industry?

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Everybody wants to preach about Transmedia but will it be the savior that some people promise? As a movement transmedia has attracted significant interest in publishing, advertising, interactive and film. Most major publishers now have Transmedia divisions. Most large advertising agencies are developing Transmedia campaigns for clients. Game developers were into Transmedia before most people and video games are now routinely becoming films. In the film world, the Directors Guild of America has now officially designated "Transmedia Producer" as a viable credit line. All very well. But will the investment in Transmedia reap big rewards for the Entertainment Industry? Will it stem a seemingly inevitable decline in audience and revenue? Join Daniel Lorenzetti of TransMediaMatrix and SXSW 2010 Transmedia Storytelling Presenter as he interviews prominent Film Producers about the movement and the progressive projects that are blazing a Transmedia trail across the entertainment industry.
http://schedule.sxsw.com/events/event_FP5749

Speaker
avatar for R Eric Lieb

R Eric Lieb

PartnerBlacklight TransmediaA writer/creator with a decade of diverse entertainment industry experience across film development and marketing, as well as comic book and new media production, Lieb is a founding partner of Blacklight Transmedia, a next-generation producer of film, video... Read More →
avatar for R. Eric Lieb

R. Eric Lieb

PartnerBlacklight TransmediaA writer/creator with a decade of diverse entertainment industry experience across film development and marketing, as well as comic book and new media production, Lieb is a founding partner of Blacklight Transmedia, a next-generation producer of film, video... Read More →
avatar for Daniel Lorenzetti

Daniel Lorenzetti

transmediamatrixDaniel Lorenzetti is a digital creative with a successful track record. He is an award winning documentary photographer - The Birth of Coffee published by Random House and writer - The Mercuri Cycle - with a diversity of projects both in development and production... Read More →
avatar for Louis Provost

Louis Provost

Creative ExecWalt Disney StudiosLouie Provost has been with Walt Disney Studios since 2007, and currently is a Creative Executive in the Motion Picture Production group. Originally from Grapevine, Texas, Louie graduated from Northwestern University and moved from Chicago to Los Angeles... Read More →
avatar for Christian Raymond

Christian Raymond

Director of Community EducationAustin Film SocietyChristian Raymond is the Director of Community Education for the Austin Film Society and Austin Studios. His adventures in film range from writing screenplays at Walt Disney Pictures to creating digital media projects with rural youth... Read More →


Saturday March 12, 2011 5:00pm - 6:00pm
Austin Convention Center, Room 16AB 500 E Cesar Chavez St

Attendees (0)