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SCHED* SXSW 2011 has ended
Saturday, March 12 • 11:00am - 12:00pm
The New Sharing Economy

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Not too long ago, we got Zipcar, eBay, and Netflix. We got Prosper and Kiva and Kickstarter. What do they have in common? They ask people to share in one way or another. These days, sharing is an industry thanks largely to new technology. And it's critical to the environment, the economy, and the way we live together as a society. It's also an industry that we don't know much about yet. In 2010, Latitude Research and Shareable Magazine conducted the first-ever comprehensive sharing industry to establish benchmarks for awareness and adoption of existing sharing services, as well as sharing attitudes and behaviors relating to everything from information to food to transportation to workspace to travel accommodations. The study also sought to understand the new "psychology of sharing". What are the perceived benefits of sharing? What motivates someone to try sharing initially? What are the barriers to sharing, and how do we overcome them? Looking to the future, the study was able to answer what user demands exist, but aren't yet being met, in this new economy of sharing?
http://schedule.sxsw.com/events/event_IAP5774

Speaker
avatar for Punsri Abeywickrema

Punsri Abeywickrema

FounderRentalic.comPrior to Rentalic, Punsri spent the first decade of his career in software, operations, and management with familiar names such as LinkedIn, PayPal, Oracle, InstallShield and Zynga. This, along with honors from University of Wisconsin, gave Punsri what Hacker.com... Read More →
avatar for Kim Gaskins

Kim Gaskins

Dir of Content DevLatitude ResearchKim Gaskins is the Director of Content Development for Latitude, an international research consultancy exploring how Web technologies can further enhance human experiences. She holds expertise in psychology and consumer insights research, Web communications... Read More →
avatar for Neal Gorenflo

Neal Gorenflo

PublisherShareable MagazinePublisher of Shareable Magazine, the leading online magazine about the sharing economy and sharing as a lifestyle. http://shareable.net
avatar for Dori Graff

Dori Graff

CoFounderItizenDori is one of the co-founders of Itizen, a platform that provides a way for people to attach digital content to physical objects. Users can check-in to an object and add their own digital message that can include text, photo, video, and/or audio notes for others to... Read More →
avatar for John Zimmer

John Zimmer

Co-Founder PresLyftJohn is the Co-Founder and President of Lyft, a mobile app for friendly, safe, affordable rides from local community drivers. John (luckily) left Lehman Brothers in early 2008, where he spent two years after graduating from Cornell University’s Hotel School. He... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Hilton, Salon K 500 East 4th Street

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