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Saturday, March 12 • 10:00am - 11:00am
Why Access to Goods and Services Trumps Ownership. The Mesh.

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Mesh companies -- from ZipCar, RelayRides and SnapGoods to NetFlix – are creating a "share economy" using social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made, and trusted brands and strong communities to be built in helping your customers buy less but use more. Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root - one in which consumers have more choices, more tools, more information, and more peer-to-peer power. This is the Mesh and it will soon dominate the future of business. Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation. And deeply worrying established competitors. This session will show how the same pattern is playing out with more early stage Mesh companies that are reinventing communities and whole industries. In the tradition of The Long Tail, The Mesh illustrates a huge new opportunity that's already driving new businesses and renewing old ones. This is the essential guide to the new wave of information-enabled commerce that's also improving our communities and our planet.


Lisa Gansky

Author/EntrepreneurMesh Studios

Saturday March 12, 2011 10:00am - 11:00am CST
Austin Convention Center, Ballroom G

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