SCHED* SXSW 2011 has ended
Monday, March 14 • 12:30pm - 1:30pm
Cleantech: The Interactive Community & the Next Great Industry

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Every major forecast from McKinsey to The Gates Foundation points to cleantech as the Next Great Industry. It seems obvious, yet how many of us in the interactive community have deep knowledge and involvement in this sector? Our prediction and hope is that that will change in the next 3-5 years. This session will discuss the current growth of the cleantech sector, its implications for the interactive community and vice versa, the optimal scenarios for impact, and the ways we can start thinking about this industry now. We’ll dive into the current role of data and developers, the importance of mapping & the Internet of Things, and look at case studies from GE & IBM to TerraPower. We’ll also follow up on some of the principles in the SXSW 2010 keynotes of Valerie Casey & Bruce Sterling such as systems thinking in the interactive community, high-impact development, and our role in social & environmental change. Quoting the “Environmental Leader” blog on cleantech: “As our colleague, Harvard Business School professor Clayton Christensen has explained, new industries founded on new technology platforms tend to be complex and expensive at first, as it takes the combined efforts of an organized group of highly skilled people to commercialize a breakthrough.” They’re talking about us, so let’s get involved.

avatar for Indira Vaidy

Indira Vaidy

StrategistBBDOIndira Vaidy is a Strategist and community activist with a focus on all things digital. Her background is in branding, marketing, advertising, and innovation, creating award-winning programs platforms, and products for clients across all industries and markets such as... Read More →

Monday March 14, 2011 12:30pm - 1:30pm
Austin Convention Center, Room 6AB 500 E Cesar Chavez St

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