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SCHED* SXSW 2011 has ended
Sunday, March 13 • 12:30pm - 1:30pm
Design-Driven Innovation: How Designers Facilitate the Dialog

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In the real world, coming up with a breakthrough idea doesn’t mean it will get to market. By nature, innovative ideas are different and represent new ways of thinking. Getting stakeholders to recognize the value of these market-shaking ideas, buy into and support them, and agree to build them, requires a new kind of design skill: facilitation. This session will show how leading innovation workshops (collaborative design workshops) not only brings UX to the strategy table, but it invents a new table at which strategic ideation and dialog can take place constructively. In this session, two designers will show how they have lead very different types of innovation workshops to generate creative new ideas, get stakeholders aligned around those ideas, and drive those innovations to market. They will share their favorite methods for getting cross-functional groups to ideate, filter ideas using the innovation funnel, and align organizations around a common vision for breakthrough evolution. They will also post instructions for conducting successful innovation workshops.
http://schedule.sxsw.com/events/event_IAP7120

Speaker
avatar for Jim Nieters

Jim Nieters

Sr. Director, User ExperienceHPJim Nieters is Senior Director of User Experience Design in the Industry Software Services division at Hewlett Packard. Jim leverages design to drive innovations that differentiate the business. He moved to HP three weeks ago, and before this, led multiple... Read More →
avatar for Carola Thompson

Carola Thompson

Sr DirMindjetCarola Fellenz Thompson is a passionate leader of user experience design teams and speaker and author on User Experience Management, Innovation and Design Thinking. She has over fifteen years of experience designing and leading the design of the user experiences of a... Read More →


Sunday March 13, 2011 12:30pm - 1:30pm
Hilton, Salon E 500 East 4th Street

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