SCHED* SXSW 2011 has ended
Sunday, March 13 • 5:45pm - 6:45pm
It's Not Scalable and That's OK: One-Shot Campaigns

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Crazy parties, bobble head swag, content audited by human beings: None of these things are scalable, but they can make a huge impact on the feelings and affinity people have towards a particular company. This Future15 will discuss marketing strategies that helped some of the best companies build a true personality around their brands. These types of campaigns might not be scalable, but that's O.K. because we end up loving them.

avatar for Michelle Broderick

Michelle Broderick

Mktg Dir | Redfin.com | Michelle Broderick has been involved in online marketing ever since the Internet was plagued with marketing. Coincidence? Probably. Regardless, she has built a solid foundation in traditional marketing by working in-house at big ol' companies like Continental... Read More →

Sunday March 13, 2011 5:45pm - 6:45pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

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