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Sunday, March 13 • 5:45pm - 6:45pm
It's Not Scalable and That's OK: One-Shot Campaigns

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Crazy parties, bobble head swag, content audited by human beings: None of these things are scalable, but they can make a huge impact on the feelings and affinity people have towards a particular company. This Future15 will discuss marketing strategies that helped some of the best companies build a true personality around their brands. These types of campaigns might not be scalable, but that's O.K. because we end up loving them.

avatar for Michelle Broderick

Michelle Broderick

Mktg DirRedfin.comMichelle Broderick has been involved in online marketing ever since the Internet was plagued with marketing. Coincidence? Probably. Regardless, she has built a solid foundation in traditional marketing by working in-house at big ol' companies like Continental Airlines... Read More →

Sunday March 13, 2011 5:45pm - 6:45pm CDT
Austin Convention Center, Ballroom E

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