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Sunday, March 13 • 5:00pm - 6:00pm
Cure for the Common Font

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Hundreds of new typefaces are released every year by hundreds of vendors. Some of these fonts are good for nuts-and-bolts text, some for showing off. Some work well on the web, while most are just awful. A select few are destined to be classics. The sheer volume and variety of options can be overwhelming. So, understandably, most designers just stick to the same old safe standbys they’ve always used — the ones that came with their computer or they learned about in school. The panelists, all typographic experts, will show how they broke free of tired text, sharing their secrets for selecting type, including best practices and personal case studies.

avatar for Frank Chimero

Frank Chimero

Office of Frank ChimeroFrank Chimero is a graphic designer, teacher, writer, and creative person in Portland, Oregon. His fascination with the creative process, curiosity, and visual experience informs all of his work.
avatar for Stephen Coles

Stephen Coles

Type DirTypographica/Fonts In UseStephen is a writer and typographer who specializes in the effect of typeface selection on branding and communication. After six years at FontShop San Francisco as art director, marketing strategist, and online evangelist, Stephen now edits the websites... Read More →
avatar for Jason Santa Maria

Jason Santa Maria

Creative DirMighty LLCJason Santa Maria is the founder and principal of Mighty, a Brooklyn-based design studio. He is creative director of Typekit, a faculty member in the MFA Interaction Design program at SVA, vice president of AIGA/NY, co-founder of A Book Apart, founder of Typedia... Read More →
avatar for Tiffany Wardle

Tiffany Wardle

Typegirl“Typegirl”, is a typographer and graphic designer currently living and working in San Jose, California. After graduating with a Bachelor of Fine Arts with an emphasis in Graphic Design from Brigham Young University, she worked in magazine design in New York City. However... Read More →

Sunday March 13, 2011 5:00pm - 6:00pm CDT
Radisson, Town Lake Ballroom

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