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Sunday, March 13 • 12:30pm - 1:30pm
Content First, Everything Else Second

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The content containers we call websites are failing their users. By putting display ads and page views before the needs of users, publishers drive their audience to seek out alternative platforms or ad-hoc solutions ultimately deprive them of revenue. There is a clear trend toward making content available to consumers on their own terms. Ad Block Plus is the most downloaded browser plug-in in history. The latest version of Safari includes a feature that strips body text out of websites for "readable" display. Popular iPad apps follow a similar trend. Flipboard and Pulse both attempt to improve the experience of reading web content on a tablet, by separating content from website. Is the impressions-driven digital advertising model doomed. Is there a way for publishers to make money without sacrificing good user experience? What alternative models for digital advertising might replace the current paradigm? In this session Dan will address these questions and present his vision for the evolution of digital advertising.


Dan Neumann

Strategist Emerging PlatformsOrganic Management
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Daniel Neumann

StrategistOrganicDan Neumann is a Sr. platforms strategist at the New York office of Organic. He specializes in leveraging emerging digital platforms to advance the business interests of Organic's clients, including Bank of America, Intel, PUR, Iams/Eukanuba, Philips, Hess, Sony Playstation... Read More →

Sunday March 13, 2011 12:30pm - 1:30pm CDT
Sheraton, S. Capitol View

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