Name: Secrets of Fake Twitter Accounts Revealed (maybe)
Start: 2011-03-14T15:30:00-0500
End: 2011-03-14T16:30:00-0500

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Secrets of Fake Twitter Accounts Revealed (maybe)

The most dead-on social commentary of the BP gulf oil spill came in the form of a parody Twitter account—who would have thought? Much has been made of the potential for social media to promote brands, but what if you don't have one? Many folks haven't let that stop them, either inventing or taking on the persona of an existing company or public figure. What's the point? The panelists will discuss exactly that.
http://schedule.sxsw.com/events/event_IAP7416

Speaker

Holly Burns

Mgr Social MediaTravelocity

Ken Lowery

Editor in ChiefThe Bureau Chiefs LLCI am co-creator of @FakeAPStylebook on Twitter with my friend Mark Hale. WRITE MORE GOOD, the book based on that Twitter feed, is slated for release April 5 from Three Rivers Press. I'm also co-creator/co-writer/co-producer/co-star of the award-winning... Read More →

Colleen Newvine

Prod Mgr, AP StylebookAssociated PressI am a reporter turned MBA with a decade of public relations and marketing experience. I bring strategic perspective to communications experience, combined with a geeky fascination with the latest tools for reaching audiences. I have worked as... Read More →