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SCHED* SXSW 2011 has ended
Monday, March 14 • 12:30pm - 1:30pm
NPR’s API: Create Once, Publish Everywhere

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Over the last year, NPR's total page view growth has increased by more than 80%. How did we get that much growth? Our API. The NPR API went live to the public in July 2008 and was designed with the philosophy of Create Once, Publish Everywhere (COPE). Through COPE, NPR has been able to quickly and efficiently distribute content to virtually anywhere, including NPR stations, partners and the general public. The biggest impact that the API has made, however, is with our mobile strategy. The API has enabled NPR product owners to build specialized apps on a wide range of platforms and devices, liberating them from being dependent on custom development to access the content. Through this process, we built our iPhone and iPad apps, mobile sites, open sourced Android app and HTML5 site, some of which were turned around in a matter of weeks! Delivering more than one billion stories a month and serving thousands of product owners, partners, stations and public users, the API has clearly become the centerpiece of the NPR's digital media and mobile strategy. In this session, you will learn all about the guts of this mission-critical system (from a technical and business perspective), our publishing processes, our moblie strategy and other related aspects of our digital distribution approach.
http://schedule.sxsw.com/events/event_IAP7331

Speaker
avatar for Zach Brand

Zach Brand

Sr Dir TechNPRZach J. Brand is Sr. Director of Technology, NPR Digital Media. Zach oversees the technical strategy and operation of NPR’s content on new media platforms, including NPR.org, podcasts and mobile devices. He has focused on developing extensible and re-usable architectures... Read More →


Monday March 14, 2011 12:30pm - 1:30pm
Sheraton, Creekside 701 East 11th St

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