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Saturday, March 12 • 3:30pm - 4:30pm
Storytelling through Advertising: Engaging Players in Online Games

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What do Gillette’s Venus, Disney’s Alice in Wonderland and Skittles have in common? They have all successfully used virtual worlds and game play mechanics to engage players online. Social games, in particular, continue to be a growing form of entertainment, reaching nearly one out of every two Internet users and offering a unique platform for marketers to reach a specific target audience. However, social games always face the challenge of engaging players in a meaningful way without annoying them or detracting from the online experience. This session shares case studies from leading companies and discusses practical ways that brands have turned to social gaming to develop immersive campaigns that actually engage users and keep within a game’s narrative – and the serious risks of doing it wrong.

avatar for Manny Anekal

Manny Anekal

Global Dir, Brand AdvertisingZynga
avatar for Mike Sego

Mike Sego

CEOGaia InteractiveMike is CEO of Gaia Interactive and oversees the company's strategy and vision. He is the creator and sole developer of the popular Facebook application (fluff)Friends, which he later sold to Social Gaming Network after attracting millions of users. Prior to that... Read More →

Saturday March 12, 2011 3:30pm - 4:30pm CST
Austin Convention Center, Ballroom F

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