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Wednesday, March 16 • 12:30pm - 1:30pm
Fan Analytics for Dummies

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The growth of fan analytics services, and the technology development to actively engage with and understand your fan base, has provided salvation to artists who typically were not able to afford research being done by big marketing firms. By identifying who your fans are, what social networking sites they visit, what they will pay for and what they want the most, different products can be targeted at different levels of fandom. Today, even an artist with a developing fan base can use these analytics to produce a maintainable cash intake without having to rely purely on on a label and album sales. Learn how to get started as well as the key you need to build, manage and accelerate your fan base and your career.
http://schedule.sxsw.com/events/event_MP990145

Speaker
avatar for Kirby Desmarais

Kirby Desmarais

FounderEverything IndependentKIRBY DESMARAIS is the founder of Everything Independent. Founded in 2006, Everything Independent is an Industry Service Provider which covers all aspects of the Music Business. All of the necessary elements needed to succeed within the music business... Read More →
avatar for Duncan Freeman

Duncan Freeman

FounderIndie Music IncDUNCAN FREEMAN is the Founder and President of Band Metrics, a data analytics and decision support system for the music industry. Prior to Band Metrics, Duncan held a number of management positions responsible for inventing, managing and marketing a variety of... Read More →
avatar for Wendy Laister

Wendy Laister

Magus EntertainmentMagus Entertainment, which was started by music industry veteran WENDY LAISTER in the early 90s, is a New-York-based, full-service management company, representing both high profile recording artists and a number of mixers and producers. Prior to establishing Magus... Read More →
avatar for Liz Leahy

Liz Leahy

PresSection 101Liz Leahy is the founder of Section 101, a company that provides simple and effective tools for music and entertainment brands to manage and maximize their online presence. Section 101 offers an easy to set up website, complete with social media integration, design... Read More →
avatar for Evangelia Livanos

Evangelia Livanos

Artist Mgr5B Artist ManagementEVANGELIA LIVANOS started at an accomplished hard rock booking agency with many prominent artists. After deciding on management, she was hired & resides at 5B/Sanctuary Artist Management working with bands: Slipknot, Velvet Revolver, Wolfmother, and others... Read More →


Wednesday March 16, 2011 12:30pm - 1:30pm CDT
Austin Convention Center, Room 13AB

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