SCHED* SXSW 2011 has ended
Sunday, March 13 • 12:30pm - 1:30pm
Chatter Matters: Using Twitter to Predict Sales

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I will show how at the Center for Research in Electronic Commerce at the McCombs School of Business we built a system that uses the chatter on Twitter to predict how a movie will do, in terms of sales, on opening weekend. We are also able to determine for how long the movie will continue to bring in ticket sales. I will discuss the techniques we used to collect, store and analyze tweets to determine whether people are speaking positively, negatively, or if they are just sharing information about the film. Although I will be illustrating the example with movie ticket sales, our research techniques can benefit the industry in areas such as market research, advertising, consumer relations management, and supply chain management. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).

avatar for Huaxia Rui

Huaxia Rui

PhD StudentUniversity of Texas at Austin
avatar for Elizabeth Winkler

Elizabeth Winkler

Research AssocUniversity of Texas at AustinElizabeth Winkler is a research associate at the Center For Research in Electronic Commerce at the McCombs School of Business at The University of Texas at Austin. Her expertise are in the field of social media as a prediction research tool... Read More →

Sunday March 13, 2011 12:30pm - 1:30pm
AT&T Conference Center, Room 204 1900 University Avenue

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