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Sunday, March 13 • 11:00am - 12:00pm
UX Research & Web Analytics: X-Ray Insights

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Do you want your website to meet both your business goals and your users' needs? Understanding what people do on your site gives you the x-ray insight crucial to effective business decisions. In this workshop, we'll provide a practical framework for squaring quantitative evidence and qualitative insights. We'll see concrete examples from search log and click path analysis. We'll also learn how you can continually measure the quality of a site's user experience.

avatar for Fred Beecher

Fred Beecher

Lead User Experience ConsultantEvantage ConsultingFred Beecher is a Lead User Experience Consultant & Business Analyst with Evantage Consulting. He has been passionately engaged in the User Experience Design field for the past 12 years. Fred has worked with clients in a diverse array... Read More →
avatar for Austin Govella

Austin Govella

The "Hank Aaron of UX"GrafofiniAustin Govella, the "Hank Aaron of UX", is a user experience consultant and usability ronin based in Houston, Texas. Austin started in new media back when it was stil new and over the years he's designed successful user experiences for all kinds of organizations... Read More →
avatar for Louis Rosenfeld

Louis Rosenfeld

PublisherRosenfeld MediaFounder of user experience book publisher Rosenfeld Media, and information architecture consultant to Fortune 500s and other large, frustrating organizations.

Sunday March 13, 2011 11:00am - 12:00pm CDT
Sheraton, Capitol A-D

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