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Thursday, March 17 • 2:00pm - 3:00pm
Your Music Here: New Models in Brand Collaborations

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Once seen as a pay-day (or a sellout), artists are collaborating with brands in new and more organic ways. New, deeper, more organic relationships between artists and brands are evolving. Some of these branded platforms are creating new business models for music. This panel will discuss how these partnerships have evolved, what brands are looking for, and how an artist can maximize their return from these associations.


Geoff Cottrill

VP/GM Brand & SegmentsConverse

Sol Guy


Don MacKinnon

Pres Content(RED)In 1990, DON MACKINNON founded Hear Music, an innovative music retailer focused on supporting emerging artists and driving music discovery. In 1999, MacKinnon sold Hear Music to Starbucks and, as Vice President, Music & Entertainment for Starbucks, developed the company's... Read More →
avatar for Emmanuel Seuge

Emmanuel Seuge

Group Dir, Worldwide SportsThe Coca-Cola CompanyAs head of Worldwide Sports & Entertainment Marketing for the Coca-Cola Company, EMMANUEL SEUGE and his team leverage consumer passion like music, soccer or films as a way to engage with the brand’s target audience in an emotional... Read More →

Christina Speed

Mktg DirPatagoniaBorn to be outside (because she loves the natural world and climbing and skiing), but condemned (by her love of the world of art and design) to work indoors, CHIRISTINA SPEED first discovered that she could love both worlds equally and happily – and that art could... Read More →

Thursday March 17, 2011 2:00pm - 3:00pm CDT
Austin Convention Center, Room 13AB

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