SCHED* SXSW 2011 has ended
Sunday, March 13 • 12:30pm - 1:30pm
Evolving Cinematic Storytelling to Span Multiple Screens

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Marshall McLuhan’s famous adage, “the medium is the message,” is as true as ever, with evolving technologies — Web video, DSLR cameras, smart phones, smart TVs, and tablets — affecting the way in which filmed media is created and distributed. However, filmmakers are more often than not still bound by old paradigms — the feature film, the hour-long TV drama, the short — which struggle to fit into (and be sustainable within) a rapidly evolving media ecosystem. We will explore the creative opportunities for filmmakers to expand the language of their filmmaking beyond the comfortable and familiar boundaries of old formats, and investigate how a filmmaker’s vision can scale to create experiences beyond the theater and beyond the television. This talk asks the question, is it possible to create holistic cinematic experiences that span the many screens in our lives? What new messages will be enabled by today's new mediums?

avatar for Jason Brush

Jason Brush

EVP CreativePOSSIBLEJason Brush is Executive Vice President of Creative & UX at POSSIBLE, WPP’s largest digital agency, where he oversees Creative and User Experience Design in the agency’s Los Angeles branch, and User Experience Design globally. His work has won the Cannes Lions... Read More →

Sunday March 13, 2011 12:30pm - 1:30pm
Austin Convention Center, Room 15 500 E Cesar Chavez St

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