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SCHED* SXSW 2011 has ended
Monday, March 14 • 12:30pm - 1:30pm
Game On: Design Patterns For User Engagement

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How do you drive up user engagement? What game-like design patterns get your users to complete the sign-up, bring friends and come back? This session will expose the design patterns of engagement and incentives, including relevant metrics. Led by Nadya Direkova, Sr. Designer at Google and game designer, it will teach useful techniques that can drive up - and keep - your user base. You will leave with an arsenal of 7 design patterns to: design effective sign-up sessions and tutorials, promote virality, invite return visits, and apply game mechanics beyond points and bagdes. About the speaker: Nadya Direkova is Google’s local search designer and a game mechanics consultant - helping millions of users find knowledge and fun. She comes from the world of game design, having created fun games for Leapfrog and Backbone. She’s taught design at M.I.T. and spoken at IXDA’09 and SXSW’10.
http://schedule.sxsw.com/events/event_IAP6605

Speaker
avatar for Nadya Direkova

Nadya Direkova

Senior UX Designer, Game MechanicGoogle IncUX designer and game designer. Currently developing new products at Google X. In the past, a designer for local & social at Google Hotpot and Google Universal Search.


Monday March 14, 2011 12:30pm - 1:30pm
Austin Convention Center, Ballroom C 500 E Cesar Chavez St

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