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Sunday, March 13 • 12:30pm - 1:30pm
Strange Business: Corporate Creativity That Doesn't Suck

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Explosive Internet cancer Groupon, the fastest-growing website ever, intentionally wastes endless amounts of staff time and marketing-budget dollars on baffling initiatives. From the bizarre write-ups of its daily deals to uncomfortable social experiments such as awarding $100,000 scholarship funds to babies whose parents met on a Groupon date, Groupon can't resist executing its silliest, darkest, dumbest, and most pointless impulses on a grand scale. By launching one incredibly expensive joke after another with no clear tie to revenue, Groupon may very well be blowing its own death horn. Why?


Andrew Mason

CEO/FounderGroupon Inc
avatar for Aaron With

Aaron With

Editor in ChiefGroupon Inc

Sunday March 13, 2011 12:30pm - 1:30pm CDT
Austin Convention Center, Room 9ABC

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