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Saturday, March 12 • 12:30pm - 1:30pm
Coming of Age Social: Opportunity of Teens Online

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While controversy surrounds teenage behavior online, the fact is today's 13-17 year old audience has grown up in the midst of the social media evolution and represents the next big opportunity on the social web. Understanding the impact of the Web on their worldview, communication style and relationship expectations is to be determined, but the opportunities for social media innovators to identify ways to engage and monetize their unique behavior are countless. What's interesting is considering the use of many social media platforms by an audience largely not considered in their development. This panel will bring together a varied group of experts on social media, teenage culture, privacy and safety, entertainment and psychology to discuss the fascinating ways this generation is being shaped by the social web. The panel will discuss best practices at managing the audience as well as what's next with the industry's ability to not only appropriately engage and educate, but innovate for this audience's unique demands.
http://schedule.sxsw.com/events/event_IAP7982

Speaker
avatar for Matt Britton

Matt Britton

CEOMr YouthMatt Britton is known throughout the advertising industry as an expert in marketing to Millennials; a new breed of consumer completely adept at tuning out and avoiding traditional media. Matt serves as founder and CEO of New York-based Mr Youth—a social marketing agency... Read More →
avatar for Anne Collier

Anne Collier

Executive Director, Net Family News Inc
Executive Director of Net Family News, Inc., and co-director of ConnectSafely.org, Anne Collier co-authored a Parents' Guide to Facebook (fbparents.org) and MySpace Unraveled: A Parents' Guide to Teen Social Networking (Peachpit Press, 2006). She recently co-chaired the Online Safety... Read More →
avatar for Nina Khosla

Nina Khosla

TeethieNina Khosla is a co-founder and designer at stealth startup Teethie, a next-generation platform for online communities. She has been an avid member of online communities since acquiring her first AOL screen name at the age of seven. Throughout her teens, she participated in... Read More →
avatar for Jason Rzepka

Jason Rzepka

SVP, Public AffairsMTV
avatar for Sarahjane Sacchetti

Sarahjane Sacchetti

FounderLeveraging more than ten years of communications experience advising technology companies and managing political campaigns, Sarahjane does marketing & communications for startups. She was most recently the head of Marketing & Communications for Formspring. At Formspring, Sarahjane... Read More →


Saturday March 12, 2011 12:30pm - 1:30pm CST
Hyatt, Hill Country AB

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