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SCHED* SXSW 2011 has ended
Monday, March 14 • 9:30am - 10:30am
Outsourcing Social Media Professionally Without Selling Your Soul

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At first, Social Media was simple. It was about you and your voice as an individual. Today is different. Do companies, organizations or even individuals spend time on social media which could be much better spent on other activities? Yes! But how do you outsource your "voice"? Will it damage your brand or credibility? Can you control your message? What will your customers say? Can it be done at all? Yes! You need to change your mind set about how social media is done, leave the Silicon Valley way of thinking behind and start thinking like a professional. This panel will give you an insight into how to be a pro at social media outsourcing while staying in charge. We will discuss the do's and don'ts and how to make sure your voice is authentic. You will learn about the importance of systems and documentation, hear about tools to manage your activities with partners and which aspects of your online presence you should never give away. Also we will share best practices and real life examples, as well as take a look at working internationally. No matter if you want to outsource your social media activity, or you are an agency or virtual assistant who works with clients, you will leave the panel with a better understanding of how to utilize partners and worker bees without breaking the bank or selling your soul. If you have any questions and suggestions, please ping us through twitter or mail. Use the website to share your story, tip or trick!
http://schedule.sxsw.com/events/event_IAP7773

Speaker
avatar for Elizabeth Bellanti

Elizabeth Bellanti

IntuitiveBellanti BrandingAfter working on national marketing campaigns for Pepsi, Exxon, Visa and the Jim Beam Music program around the country, I agreed to stay home in Austin and help out Tito Beveridge, of Tito's Handmade Vodka fame 8 years ago, for free, since he couldn't afford... Read More →
avatar for Kate Buck

Kate Buck

CEOKBJOnline.comKate Buck (@katebuckjr on Twitter) is the Founder and CEO of KBJOnline, a social media management agency in Austin, Texas. Kate has worked with some of the top names in Internet Marketing as well as consulted with hundreds of entrepreneurs, businesses and nonprofits... Read More →
avatar for Eric Schwartzman

Eric Schwartzman

Consultant/Speaker/AuthorOn the Record...OnlineEric Schwartzman, is a consultant, speaker, entrepreneur and coauthor of "Social Marketing to the Business Customer," the first book about B2B social media. He thinks manufacturing authenticity is distasteful at best, and unethical at... Read More →
avatar for Nicole Simon

Nicole Simon

Teaching the Tools of the TradeSimplyPragmatic.bizFocusing on the pragmatic, I am teaching the tools of the social media trade; from Blog over Twitter to Facebook Fan pages and more. Once you learn how to work properly with these tools, everything else will fall into place. I am also... Read More →


Monday March 14, 2011 9:30am - 10:30am
Austin Convention Center, Ballroom F 500 E Cesar Chavez St

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