It used to be that a a simple website, a MySpace profile, and tracks on iTunes was considered an online strategy. Nowadays, DIY artists are expected to blog, tweet, update their Facebook, have an iPhone app, manage geo-targeted mailing lists, give their music for free but at the same time sell it on 200 different stores and marketing widgets. They're expected to become hardcore analytics experts, understand conversion rates and SEO optimization. All that while they design t-shirts and Uzi-shaped USB keys, and tuck their fans in at bedtime. Oh yeah, they're also expected to write songs and play some music once in a while. Cut through the hype and social media lingo, find what's really proven to work, and what artists should focus on when planning and building an online presence.
http://schedule.sxsw.com/events/event_MP5865
