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Thursday, March 17 • 2:00pm - 3:00pm
Website? Get Real. You Need A Web Empire.

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It used to be that a a simple website, a MySpace profile, and tracks on iTunes was considered an online strategy. Nowadays, DIY artists are expected to blog, tweet, update their Facebook, have an iPhone app, manage geo-targeted mailing lists, give their music for free but at the same time sell it on 200 different stores and marketing widgets. They're expected to become hardcore analytics experts, understand conversion rates and SEO optimization. All that while they design t-shirts and Uzi-shaped USB keys, and tuck their fans in at bedtime. Oh yeah, they're also expected to write songs and play some music once in a while. Cut through the hype and social media lingo, find what's really proven to work, and what artists should focus on when planning and building an online presence.

avatar for David Dufresne

David Dufresne

CEOBandzoogleDAVID DUFRESNE is CEO at Bandzoogle, the most powerful platform for bands to build their website, engage their fans, and sell their music and merch directly. He's also co-founder of Backfed, a conspiracy to rewire the music economy and one day extinguish the general whining... Read More →
avatar for Trevor Guy

Trevor Guy

VPLast Gang EntertainmentTREVOR GUY is VP at Last Gang Records where he leads digital marketing and distribution. Last Gang represents a diverse range of artists including Crystal Castles, Chromeo, Metric, Mother Mother and Death From Above 1979. Trevor is also engaged in business... Read More →
avatar for Bruce Houghton

Bruce Houghton

PresSkyline Music/HypebotBRUCE HOUGHTON is the Founder and Senior Editor of top ranked music and technology blogs Hypebot.com and MusicThinkTank.com; and Founder and President of booking agency Skyline Music. The agency's clients range from Paula Cole and Victor Wooten to The March... Read More →
avatar for Aaron Ray

Aaron Ray

Partner/Head of DigitalThe CollectiveAaron Ray is a Partner in The Collective. He has worked at the highest levels in many different sectors of the entertainment industry. His experience includes the representation of film, television and music talent, Executive Producing, multi-media... Read More →
avatar for Emily White

Emily White

MgrWhitesmith EntertainmentEmily White is the co-founder of Whitesmith Entertainment, a talent management and consulting firm based in New York and Los Angeles. Whitesmith's roster guides the careers of musicians, comedians and athletes such as Brendan Benson, The Autumn Defense... Read More →

Thursday March 17, 2011 2:00pm - 3:00pm CDT
Austin Convention Center, Room 9ABC

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