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Sunday, March 13 • 3:30pm - 4:30pm
Paying with Data: How Free Services Aren't Free

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Until privacy advocates start freaking out about Facebook privacy settings or default broadcast settings on Google Buzz, the general population doesn’t quite understand just how much data they are offering up in exchange for use of free services on the internet. Each field filled out, each click gets translated into data-driven product improvements or are used to serve up increasingly targeted advertisements. Chris Anderson has explored the paradigm of “free” economics, but the concept hasn’t been taken far enough to suggest that we think of each data point as an economic transaction occurring between the user and the service provider, even in these “free” services. This panel will explore the idea that perhaps all user inputs could be thought of as micro-transactions of data in order to help users better comprehend the burden of the data exposure implicit in those exchanges.

avatar for Julia Angwin

Julia Angwin

Technology EditorThe Wall Street JournalJulia Angwin is a senior technology editor at The Wall Street Journal. She led the investigative team that wrote the Journal's "What They Know" series on online privacy in 2010. The series unveiled the many surprising ways that companies use... Read More →
avatar for Arvind Narayanan

Arvind Narayanan

Postdoctoral ResearcherStanford UniversityArvind Narayanan is a post-doctoral fellow at the Stanford Computer Science department and a Junior Affiliate Scholar at the Stanford Law School Center for Internet and Society. He studies privacy from a multidisciplinary perspective, focusing... Read More →
avatar for Sara Marie Watson

Sara Marie Watson

Lead ResearcherWeb Ecology ProjectSara Marie Watson is a Lead Researcher for the Web Ecology Project. She also works at Brightcove, the leading online video platform where she manages their inbound marketing content strategy. She previously researched and wrote for a Fortune 500 CIO... Read More →

Sam Yagan

CEO Match, Inc/Co-Founder & CEO, OkCupidMatch Inc/OkCupidSam Yagan is the CEO of Match, Inc., a division of IAC (NASDAQ: IACI), and co-founder of OkCupid. In this role, he oversees the management of IAC’s global online dating portfolio, comprised of over 40 brands, including Match.com... Read More →

Sunday March 13, 2011 3:30pm - 4:30pm CDT
Austin Convention Center, Room 9ABC

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