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Friday, March 18 • 3:30pm - 4:30pm
Breaking Out of the World Music Ghetto

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World music is getting hipper, grittier, and younger (Balkan Beat Box, Chicha Libre, Antibalas, All Music is World Music Showcase, etc.) and indie music is getting more international (Vampire Weekend, MIA, Blk Jks, The Fader Fort, etc.). Will the two merge so there is no longer a distinction? Until then, how can international artists who keep their roots intact or merge cultures and languages break out of the world music ghetto? What can we learn from MIA, Vampire Weekend, and Fela? Do musicians have to sing in English to cross over? What is the role of photos and videos in breaking down walls? Whether you are into Afrobeat or Balkan electronica, Latin Alternative or Asian Massive, join this explosive and interactive conversation about taking global music off of the coffee table and onto the main stage. Topics will include why some promoters prefer to stay in the world music ghetto, phases of fan conversion, building from niche to mainstream, branding/marketing across cultures, getting mainstream presenters to accept gritty sounds, and why world music has some advantages over other categories. This panel turns the conference model on its head, where you the audience are the panelists.
http://schedule.sxsw.com/events/event_MP8169

Speaker
avatar for Dmitri Vietze

Dmitri Vietze

CEOStoryAmp LLCDmitri Vietze has been a music publicist for 15 years. He is the founder and CEO of StoryAmp, a web platform for connecting journalists with music. He wears crazy pants. Smile when you see him.


Friday March 18, 2011 3:30pm - 4:30pm
Austin Convention Center, Room 10A 500 E Cesar Chavez St

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