SCHED* SXSW 2011 has ended
Monday, March 14 • 9:30am - 10:30am
Can The Games Industry Learn From Web UX

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Big budget games with ground-breaking gameplay can so often be let down by difficult user interfaces, cryptic menu systems and poor usability. User experience design and information architecture have become fundamental to the process of developing great websites and mobile experiences; could the same tried, tested and trusted techniques work for AAA games? In the world of mobile gaming it's frequently the smaller independents’ who are the real innovators. Often coming from a web background, many independent mobile game developers are producing beautifully considered interfaces for a whole new class of intelligent contextual games, while the big publishers are still attempting to port console games to inappropriate devices. Have the web backgrounds of these independents’ given them an innate understanding of designing for user context or is it just never having been restricted by the sometimes stringent requirements for Gold Master and the limitations of the 10ft interface? This is of course a two-way street. Some of the processes involved in game design for consoles have a far greater lineage than that of design for mobile and web, and as such there are techniques that deal directly with adherence to a set of constantly evolving industry standards that could certainly be considered by the wider developing community.

avatar for Andy Beaumont

Andy Beaumont

Tech DirOutside LineAndy Beaumont is the Technical Director at London digital marketing agency Outside Line. Over the last 12 years he has worked on some of the most innovative and awarded online games including more than one SXSW award winner. More recently he has been working on... Read More →
avatar for Florian Fangohr

Florian Fangohr

Creative DirFangohr LLCFlorian is the founder of Fangohr, LLC, a creative studio in Brooklyn that looks at design as the bridge between information and understanding, and technology as the conductor of new experiences. Since its inception in 2004 the firm has helped clients like Good... Read More →
avatar for Margaret Robertson

Margaret Robertson

Dev DirHide&SeekMargaret Robertson is development director for Hide&Seek, a game design studio which uses public spaces and digital platforms to make interesting games for interesting people. Her previous role as an independent consultant enabled her to work on a huge range of projects... Read More →
avatar for Jonty Sharples

Jonty Sharples

Design DirAlbionJonty is Design Director at Albion London, an agency for entrepreneurial clients who want to develop businesses, brands and communications. Albion’s aim is to banish annoyance from advertising and generate experiences that people actually enjoy and want to talk... Read More →
avatar for Jim Unwin

Jim Unwin

UX DesignerMedia MoleculeJim has been fortunate enough to work on one of the most successful game franchises ever to be released for the PS3: LittleBigPlanet (1+2). His work prior to that involved graphic and interface design for, amongst others, SCEE and Lionhead. Jim’s time spent... Read More →

Monday March 14, 2011 9:30am - 10:30am
Austin Convention Center, Ballroom C 500 E Cesar Chavez St

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