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SCHED* SXSW 2011 has ended
Monday, March 14 • 5:00pm - 6:00pm
Avoiding the 11th Hour Sh*storm

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Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system? No content strategy, that’s why. When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible—and necessary. It’s time to do it right.
http://schedule.sxsw.com/events/event_IAP000439

Speaker
avatar for Karen McGrane

Karen McGrane

Managing PartnerBond Art+Science


Monday March 14, 2011 5:00pm - 6:00pm
Sheraton, Capitol View Terrace 701 East 11th St

Attendees (0)