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Saturday, March 12 • 12:30pm - 1:30pm
Internet Crisis Communications in Latin America

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Crisis de Comunicación en Internet en Latinoamérica. The Internet is a great place for people to exchange opinions and complain about the things they don’t like. Enterprises, brands and famous people are continuously exposed to consumer anger. This can sometimes escalate into a crisis for corporate as well as personal brands. In this session I’ll try to define and explain what an online communication crisis is and what isn’t. I’ll provide examples of crises, including the most extreme cases, what to do after a crisis and suggestions for proactive actions to protect brands, companies, personal reputations, and how to facilitate conversations with people and consumers in case a crisis arises. My presentation is focused on Latin American companies and audiences. This session will be presented in SPANISH.
http://schedule.sxsw.com/events/event_IAP7845

Speaker
avatar for Oscar Rojas

Oscar Rojas

Sr Business LeaderOgilvy PR MexicoOscar is Senior Business Leader in Ogilvy PR Mexico, where he is responsible for the 360 Digital Influence business. He has strong experience developing communication and PR strategies; integrating an understanding new media into broader public relations... Read More →


Saturday March 12, 2011 12:30pm - 1:30pm
Hilton Garden Inn, Rio 500 North IH 35

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