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Sunday, March 13 • 3:30pm - 4:30pm
Crowdsourcing the Corporate/ Nonprofit Partnership. Who Wins?

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Pepsi Refresh, Chase Community Giving, Case Foundation's "Giving Challenge" - Online contests that award dollars to nonprofit causes are here to stay. Corporations use these contests to engage potential customers. Nonprofits use them to rally supporters. All participants are grappling with how best to use social media to find and mobilize an audience. Come learn the ups and downs of these contests from brands that sponsor them, from winners (and losers) in the nonprofit community, from social media experts, and from the tech companies that build them. Brands - learn how you can engage consumers by reaching through nonprofits. Nonprofits, learn the best tips and tactics for winning, and learn how to decide which contests are right for you to enter. Everyone - learn why things go wrong for both sides and what you might expect to see in the future as these efforts multiply.


Chris Noble

PresPorter Novelli/Causemedia Group

Sunday March 13, 2011 3:30pm - 4:30pm
Austin Convention Center, Room 8A 500 E Cesar Chavez St

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