SCHED* SXSW 2011 has ended
Monday, March 14 • 11:00am - 12:00pm
Online Mom Communities = Hotbed of Local Influencers

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Digital influence is going hyper-local, especially in the mom market. There are a myriad of online communities geared specifically towards mothers. Within that demographic, the structure silos even further into green mom influencers, fashion oriented influencers, literary, music moms, etc. What we learned in presenting last year's SXSW Core Conversation about marketing to tastemaker moms: Marketers want to know how to tap into the power of these online enclaves, without violating ethical word of mouth marketing standards or the mores of communities. But beyond working with these online influencers in the digital sphere, there's an opportunity for brands to identify thought leaders and extend partnerships into local markets. One successful example of this concept in the past year include Chevrolet's "Girl's Night Out" in Houston program, which brought together carefully selected local women bloggers for a series of events in Chevy vehicles, which the women then digitally documented. There were no strings or conditions, and the authenticity of the content is engaging. It was a win for the brand and the bloggers. More automakers, restaurants, and clothing brands are utilizing this concept of partnering with online influencers to create local events- which then circle back around end extend the power of engagement digitally. How can your brand leverage it?

avatar for Jennifer James

Jennifer James

FounderMom Bloggers ClubA creator of niche web communities since 2003 and blogger since 2004 Jennifer James is recognized as one of the go-to leaders in the mom blogging community and has been in the thick of the mom blogging evolution for seven years. Considered an influencer in... Read More →

Lindsay Maines

OwnerRock and Roll Mama

Monday March 14, 2011 11:00am - 12:00pm
Hyatt, Hill Country CD 208 Barton Springs Rd

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