SCHED* SXSW 2011 has ended
Saturday, March 12 • 11:00am - 12:00pm
Let's Hook Up: Brands, Celebs, and Non-profits

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Ever wonder how your favorite celebrity became a spokesperson for a national brand? Why your beer of choice is supporting veterans? How your home team chooses the charities that they support? It takes more than a one-night-stand to make these relationships worthwhile. It takes dates, flirting, compromise and commitment. Most importantly, it takes shared goals and vision. We'll show you how Iraq and Afghanistan Veterans of America (IAVA), a national non-profit, non-partisan group supporting our nation's newest generation of veterans has established a multi-year partnership with Miller High Life, the San Diego Padres, and celebrities that support their mission. Together, they are literally changing lives through a program that will give up to $1 million in experiences to veterans. In a world where everyone is online and new technology, websites and companies are cropping up everyday, brand loyalty is difficult to maintain. It is critical for brands to ally with the organizations and people that support their ideals, and give their audiences a reason to believe their messaging.

avatar for Chris Brewer

Chris Brewer

Sr Mgr, Dev CommLIVESTRONGBorn Dec 30, 1962 - Age: 48 3 children – Christina (26), Steven (21), and Andy (16), 1 grandson Geoff (5) and another on the way in a few months Born in Essex, England Raised in Clearwater, FL 1st grade through high school College at University of South... Read More →
avatar for Paul Rieckhoff

Paul Rieckhoff

Exec DirIAVAPaul Rieckhoff, 35, is the Executive Director and Founder of Iraq and Afghanistan Veterans of America (IAVA), America’s first and largest organization for Iraq and Afghanistan veterans. A nonpartisan, non-profit founded in 2004 with over 180,000 members in all 50 states... Read More →
avatar for Katie VanLangen

Katie VanLangen

Dir of Strategic PartnershipsIraq and Afghanistan Veterans of AmericaAs Director of Strategic Partnerships at Iraq and Afghanistan Veterans of America (IAVA), Katie oversees all of the organization’s relationships with external partners, with a special focus on IAVA’s veteran... Read More →

Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Room 6AB 500 E Cesar Chavez St

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