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Thursday, March 17 • 5:00pm - 6:00pm
The Last Alternative

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Independent music and labels have always been the life-blood of the industry. Of the 41 artists featured on the first ballot of the Rock And Roll Hall Of Fame, 39 of them started at independent labels. In the late 80s, while the music industry was living the last part of its renaissance, major labels once again turned to independent music for its future. The results: a sonic revolution that changed the sound of popular music, and the music industry forever. This discussion will look at the history of the major label/independent label relationship, with a focus on the time period during the 80s when the majors decided to take meaningful chances on the crazy underground sounds of the post-punk era. And with Arcade Fire winning a Grammy this year, we will ponder the future of the “underground” artist.
http://schedule.sxsw.com/events/event_MP990197

Speaker
avatar for Scott Booker

Scott Booker

OwnerHellfire Enterprises LtdScott Booker began his career in the music industry as a clerk at Sound Warehouse in Midwest City. He moved on to manage the Rainbow Records chain in Oklahoma City while he was going to school at Central State University. Shortly after graduating with... Read More →
avatar for Richard Gottehrer

Richard Gottehrer

Co-Founder, CCOThe Orchard
DK

David Katznelson

Birdman Recording Group IncDAVID KATZNELSON is a 20 year veteran in the music industry, including 10 years at Warner Bros and serving as a Vice President of A&R as the head of The Birdman Recording Group. Besides signing new groups like The Flaming Lips, Mudhoney, The Warlocks, Nick... Read More →
SS

Seymour Stein

Sire RecordsIn music business legend SEYMOUR STEIN's lifelong adventure with rock & roll, he has been prominently engaged in wave after wave of popular music's successive cycles of taste, from the Brill Building sound of the 1960s through to his wholesale signing of New York punk... Read More →
avatar for Geoff Travis

Geoff Travis

Managing DirRough Trade RecordsGEOFF TRAVIS founded the seminal Rough Trade Records label in 1978, following on from the initial opening of a Rough Trade Record Shop a few years previously, in London's Ladbroke Grove. Rough Trade Records has, from its inception, reflected Geoff's... Read More →


Thursday March 17, 2011 5:00pm - 6:00pm CDT
Austin Convention Center, Room 10A

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